Why does your work stand out from others who do what you do?
I've been telling people's stories for over 25 years. My unique background in broadcasting (both in front of and behind the camera) -- combined with my marketing and public relations experience allow me to produce videos that exceed my client’s expectations.
I can write the script, shoot, edit, and even provide the talent for your video without crushing your budget. Other companies can do that; it will just take an army of people (and a large budget) to get it done.
On the other end of the spectrum, very few small companies have the broad range of experience I have. They might be great with the technical stuff, but not have the journalistic or marketing background you need for writing and producing.
What do you like most about your job?
I absolutely enjoy getting to tell my client's story. Whether we're talking about a local athlete or a local business, getting to help people express themselves and achieve their goals is extremely fulfilling.
What questions do customers most commonly ask you? What's your answer?
People tend to ask me, "why video production?" I absolutely believe that in the "on-demand" world we live in now, you should be able to deliver your story in a way that people want to see it. No one is sitting through commercials any more. Your story needs to be front and center on your website, or in a format where you can post it, Tweet it, or email it to your audience...and I can help you do that in a concise, interesting way.
If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?
Just be sure to do your research. There are a lot of people out there calling themselves "video professionals." What is their background? Where did they get their training? Are they willing to show you their resume? Can they provide examples of their work? This is a subjective business. You need to hire someone that can take your vision and exceed your expectations.
How did you decide to get in your line of work?
I began as a sportscaster in local television. When you're a "sports guy" you learn to do it all in TV. You write, shoot, and edit all your own work. That's invaluable training in terms of storytelling (which is all good marketing really is). Very few video professionals have the writing, on-camera experience, and technical expertise that I have.
Describe the most common types of jobs you do for your clients.
My mom is a retired nurse. One of her favorite lines is, "every job has bed pans." I think that’s true. Some jobs I take on could be considered boring, but that doesn’t mean they’re not important.
For example, I will often shoot presentations for local businesses. If I’m recording a speech or power point presentation, I might not ever “turn my brain on” creatively. But that doesn’t mean that what I’m doing isn’t extremely important. If a company hires me to record their grand opening, they’re looking for someone with the technical expertise to get great video and audio and capture the moment and share it via different types of media. I do that kind of thing a lot.
Creatively, people often hire me to “tell their story.” For example, a local couple hired me not long ago to help them produce a video that they could use to apply for a national reality show. That kind of work is very rewarding from a creative standpoint. Good visual storytelling – using the right words, video, pictures, and music is challenging and fun.
Of course I also do a lot of work helping local athletes put together scholarship videos. Shooting sports is extremely challenging. The pace is fast and if you miss something, there’s no hope of going back. That kind of video shooting is something you can only learn by doing. Getting yourself in the right spot to capture the moment is demanding and rewarding work.
Tell us about a recent job you did that you are particularly proud of.
I got to help a local athletic trainer, Lindsi Sanor, produce a series of eight workout DVDs. It was a lot of work but an absolute blast!
In order to capture all the shots we wanted, I hired two colleagues to assist. We wound up using four cameras for the shoot, including jib and tracking cameras. Compiling and editing all of that footage was time intensive, but extremely rewarding.
Lindsi is an amazing instructor! If you’re looking for a new workout challenge, we put together this infomercial. You can learn more here…
Do you do any sort of continuing education to stay up on the latest developments in your field?
Absolutely! It’s imperative to always be learning, but I think that’s particularly true in a fast-changing profession like video production. I am constantly researching new products and new techniques.
What’s really fascinating to me is that this is a profession full of thoughtful, giving, people. It’s amazing to me how many professionals out there are willing to upload how-to videos. There are plenty of talented people willing to share their work, how they do it, and the tools they use for the job.
Two of my favorites are Zach King and Larry Jordan. If you are an amateur or a professional, check out their work. Google them up, you’ll learn a lot!
What are the latest developments in your field? Are there any exciting things coming in the next few years or decade that will change your line of business?
Many video professionals are using DSLR cameras now to capture footage. They are amazing tools. You can do cool stuff with depth-of-field and more artistic shots. I’ve begun using one for most of my shoots. Personally, I don’t like it for sports, but it’s great for interviews and product shots.
The use of drones is going through the roof. There’s some amazing fly-over footage out there. I think it will be interesting to see what the government does in terms of policing their use in the years to come. There are obvious safety issues.
And of course 4K is the looming gorilla. It will be interesting to see if that technology becomes cost-effective for the average consumer in the next few years.
If you have a complicated pricing system for your service, please give all the details here.
I don’t have a complicated pricing system. In fact, the way I work is pretty simple. I like to talk to each prospective client and find out his or her goals. Once I understand what they’re hoping to achieve, I write a custom proposal with all the details. There’s no cost and no obligation for the proposal. I will simply detail the time and cost for the project. I will also include delivery time.
Bottom line, every project and budget is different. I always do my best to prescribe the best way to arrive at the client’s goal. I am confident I can exceed my client’s expectations. And if I can’t, I will tell them that from the get-go.
What important information should buyers have thought through before seeking you out?
What is your end goal? What do you want the finished product to look like? Who is your audience?
These are all questions you need to have a firm grasp on before you seek out a video professional. One of the best things about my profession is that it isn’t too difficult to find examples of what you want to do. A simple Google search should allow you to find similar videos to portray what you’re thinking. From there, you can give those examples to two or three professionals that will allow you to get competitive bids.
Once you’re in the bidding process, ask the prospective video professionals how they charge for their work. Do they have an hourly rate -- a daily rate? Do they factor in revisions? How does that work?
If the professional you’re thinking about hiring can’t answer those questions to your satisfaction, you should take your business somewhere else.